Park Avenue Apartment VIP Luxury Residential Complex
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KYIV, UKRAINE · RESIDENTIAL COMPOUND· GROUND UP

Park Avenue Apartment VIP Luxury Residential Complex

The project at a glance
Location
3.96-hectare abandoned industrial & warehouse site, 10 minutes' drive from the Kyiv centrum (the Maidan). 
The scheme
5 premium high-rise towers anchor the corners of the site. A 5-tower block at the eastern edge defines an open space for -car-free central park, wellness and sports center. At the street edge creating the entrance is a premium retail center. 
BUILDING
1.75 million sq ft (175,000 m2)
The tests
The Orange Revolution, November 2004 to January 2005.
The 2008 global financial crisis.
ROLE
General Manger, Seven Hills (Scorpio Ltd company). Design of the Master Plan.
Commencement
April 2004
Completion
Phase One (384 units): 2010
Phase Three: 2016
Location map — Park Avenue VIP, Holosiivskyi Ave 58-62, Kyiv
Park Avenue, located.

The History of How it Happened

Park Avenue, ten minutes from the Kyiv centrum — five perimeter-block towers on what had been an abandoned industrial parcel.
Park Avenue in 2005 at the commencment of the first two towers towers after clearing the existing industrial buildings.
The site

In February 2004 I was invited by the General Manager of Scorpio Litd, one of the Holešovice Port investors, to learn about Kyiv and see the site. Getting out of the car on this cold, gray Ukrainian day in this working class neighborhood Pechersk on this abandoned industrial parcel, my first reaction was: “this will be a great location for the project he had in mind.” The reasons: a ten minutes’ drive from the centrum, the Maidan, with a university campus nearby and a large park nearby on a metro line. It was set up to become the 1,200 units of Park Avenue.

The car-free ground plane — landscaped walkways between the towers, where the industrial parcel had been.
The Maidan,the centrum of Kyiv, a few minutes walk from our office. 
The Assignment

The starting point for all architectural proposals in Kyiv was the Grad-Soviet, a jury of nine established architects who had their scheme in mind — not the developers. We started with a tower-in-the-park scheme: nine separate towers that punctuated the landscape, which made phasing easier and the views from the towers more diverse. After two rounds over four months I forced our architectural team to give in and sketch the master plan parti myself. Eight months to get their approval. It took another eighteen months and 127 signoffs to obtain the building permit for Phase One — the first two towers.

Ten minutes from the centrum, the Maidan, a metro and a park — the location that made the opportunity.
The Park Avenue scheme that it would one day become. 
The First test
There were two tests in Kyiv. 
The first took place during the Orange Revolution in November 2004. Nearly half a million people stood and slept in tents in the freezing cold for over two months in protest ultimately bringing down the puppet regime of Russia that had been won in a rigged election. Our offices being close we could hear the sounds of the protests all day long. Riveting and at times frigtening. 
 The second happened in 2008, when the global financial crisis shut down the world including real estate development in Kyiv. After retrenching we decided to plow on - restarting the project with the slogan: We Continue to Build and Sell. This was a successful decision. 
One the morning of the first day of the Orange Revolution the Maidan was overrun with protests against the rigged election. Two months later the protestors won. 
Park Avenue today. 1,221 combined apartments and condominiums. The starting selling price in 2008 was $90,000 for a 1 Bedroom Apartment. Today a 1 BR sells for between $285,000 to $430,00. Larger units sell for up to $2.5 million.
The main entrance to the premium retail center and the residential property.
The entrance and lobby of the first tower.
What there is now — Park Avenue, delivered and selling, ten minutes from the centrum.
Considered today one of the best residential complexes in the Easern Republics.
The arc
2003INVITED TO START A DEVELOPMENT COMPANY IN KYIV
2004KYIV SITE VISIT·DEVELOPMENT COMPANY FORMED·PROJECT COMMENCED
2004-2005ORANGE REVOLUTION
2008GLOBAL FINANCIAL CRISIS
2010PHASE ONE-384 UNITS COMPLETE
2003Vienna call — offered the Ukraine venture
2004Kyiv site visit · company formed · commencement October
2005Orange Revolution — worked straight through
2008Global financial crisis — two-month retrench, then "We Continue to Build and Sell"
2010Phase One complete — 384 units, June
THE ARC: LAND · IDEA · VISION · PEOPLE · REALIZATION
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